{"id":404,"date":"2023-03-11T19:19:04","date_gmt":"2023-03-11T19:19:04","guid":{"rendered":"https:\/\/digitalmanifest.in\/?page_id=404"},"modified":"2023-04-05T10:53:31","modified_gmt":"2023-04-05T10:53:31","slug":"lead-generation","status":"publish","type":"page","link":"https:\/\/digitalmanifest.in\/lead-generation\/","title":{"rendered":"Lead Generation"},"content":{"rendered":"\t\t
Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t When a stranger initiates a relationship with you by showing an\u00a0organic<\/em>\u00a0interest in your business, the transition from stranger to customer is much more natural.<\/p> Lead generation falls within the second stage of the inbound marketing methodology. It occurs\u00a0after<\/strong>\u00a0you’ve attracted an audience and are ready to convert those visitors into leads for your sales team (namely\u00a0sales-qualified leads<\/a>).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t contacts who’ve engaged with your marketing team’s efforts but aren’t ready to receive a sales call. An example of an MQL is a contact who fills out a landing page form for an offer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t contacts who’ve taken actions that expressly indicate their interest in becoming paying customers. An example of an SQL is a contact who fills out a form to ask a question about your product or service.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t \u00a0contacts or customers who’ve indicated to your service team that they’re interested in becoming paying customers. An example of a service-qualified lead is a customer who tells their customer service representative that they’d like to upgrade their product subscription; at this time, the customer service representative would up-level this customer to the appropriate sales team or representative.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Referral, or word-of-mouth, marketing is useful for lead generation in a different way. That is, it\u00a0gets your brand in front of more people<\/a>, which, in turn, increases your chances of generating more leads.<\/p> Whatever channel you use to generate leads, you\u2019ll want to guide users to your landing page. As long as you\u2019ve built a\u00a0landing page that converts<\/a>, the rest will handle itself.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t In any given lead generation campaign, there can be a lot of moving parts. It can be difficult to tell which parts of your campaign are working and which need some fine-tuning.<\/p> What exactly goes into a best-in-class lead generation engine? Here are a few tips when building lead gen campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":" What is lead generation? Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content. Generating leads on all social media… Continue reading Lead Generation<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/pages\/404"}],"collection":[{"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":41,"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/pages\/404\/revisions"}],"predecessor-version":[{"id":1463,"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/pages\/404\/revisions\/1463"}],"wp:attachment":[{"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/media?parent=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Generating leads on all social media platforms like Facebook, Instagram, Twitter LinkedIn or organic leads through Google search engine <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Why do you need lead generation?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Marketing Qualified Lead (MQL)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Sales Qualified Lead (SQL)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Service Qualified Lead<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Lead Generation Process<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Referral Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Tips for Lead Generation Campaigns<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t