{"id":404,"date":"2023-03-11T19:19:04","date_gmt":"2023-03-11T19:19:04","guid":{"rendered":"https:\/\/digitalmanifest.in\/?page_id=404"},"modified":"2023-04-05T10:53:31","modified_gmt":"2023-04-05T10:53:31","slug":"lead-generation","status":"publish","type":"page","link":"https:\/\/digitalmanifest.in\/lead-generation\/","title":{"rendered":"Lead Generation"},"content":{"rendered":"\t\t
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What is lead generation?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Generating leads on all social media platforms like Facebook, Instagram, Twitter LinkedIn or organic leads through Google search engine <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Why do you need lead generation?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When a stranger initiates a relationship with you by showing an\u00a0organic<\/em>\u00a0interest in your business, the transition from stranger to customer is much more natural.<\/p>

Lead generation falls within the second stage of the inbound marketing methodology. It occurs\u00a0after<\/strong>\u00a0you’ve attracted an audience and are ready to convert those visitors into leads for your sales team (namely\u00a0sales-qualified leads<\/a>).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marketing Qualified Lead (MQL)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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contacts who’ve engaged with your marketing team’s efforts but aren’t ready to receive a sales call. An example of an MQL is a contact who fills out a landing page form for an offer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Sales Qualified Lead (SQL)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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contacts who’ve taken actions that expressly indicate their interest in becoming paying customers. An example of an SQL is a contact who fills out a form to ask a question about your product or service.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Service Qualified Lead<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0contacts or customers who’ve indicated to your service team that they’re interested in becoming paying customers. An example of a service-qualified lead is a customer who tells their customer service representative that they’d like to upgrade their product subscription; at this time, the customer service representative would up-level this customer to the appropriate sales team or representative.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Lead Generation Process<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page.<\/li>
  2. That visitor then clicks on your\u00a0call-to-action<\/a>\u00a0(CTA) \u2014 an image, button, or message that encourages website visitors to take some sort of action.<\/li>
  3. That CTA takes your visitor to a\u00a0landing page<\/a>, which is a web page that is designed to capture lead information in exchange for an offer. An offer is content or something of value that’s being “offered” on the landing page. This can be an\u00a0ebook<\/a>, a course, or a template.\u00a0<\/li>
  4. Once on the landing page, your visitor fills out a form in exchange for the offer.\u00a0<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Referral Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Referral, or word-of-mouth, marketing is useful for lead generation in a different way. That is, it\u00a0gets your brand in front of more people<\/a>, which, in turn, increases your chances of generating more leads.<\/p>

    Whatever channel you use to generate leads, you\u2019ll want to guide users to your landing page. As long as you\u2019ve built a\u00a0landing page that converts<\/a>, the rest will handle itself.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Tips for Lead Generation Campaigns<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    In any given lead generation campaign, there can be a lot of moving parts. It can be difficult to tell which parts of your campaign are working and which need some fine-tuning.<\/p>

    What exactly goes into a best-in-class lead generation engine? Here are a few tips when building lead gen campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    What is lead generation? Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content. Generating leads on all social media… Continue reading Lead Generation<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/pages\/404"}],"collection":[{"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":41,"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/pages\/404\/revisions"}],"predecessor-version":[{"id":1463,"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/pages\/404\/revisions\/1463"}],"wp:attachment":[{"href":"https:\/\/digitalmanifest.in\/wp-json\/wp\/v2\/media?parent=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}