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Keyword research is the best way to understand your target viewers and create the kind of YouTube content they are looking for.
The better you can target and tailor your videos for your intended audience, the more likely it is that your video will show up in their YouTube searches.
And the more likely you are to get views and subscribers to your channel.
In this guide, we’ll walk you through the concept of YouTube keywords, how they work, and how to do keyword research for YouTube to get more views and subscribers.
Pull up some of your competitors’ videos and take note of the following:
While you never want to copy your competitors’ content, analysis like this can provide inspiration. It can also show you what it will take to get more views on your own videos.
You can take this analysis a step further by looking into which keywords your competitors leverage as tags. Tags typically have minimal impact on search results, but many YouTubers still use them to help their videos rank.
To find the keywords your competitors are using as tags, pull up a competitor video. Then, right-click next to, but not in, the YouTube search bar.
Scroll down to “View Page Source.” The HyperText Markup Language (HTML) source code will open up in a new window.
Click “Ctrl + F” or “Command + F” and type “keywords” into the search bar. You’ll see the word “keywords” highlighted with all the video’s keywords listed to the right.
Tips
Make Use of YouTube Hashtags
Add Keywords to YouTube Videos as Tags
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